Brand Engineering
Doing your homework is always the best place to start.
Design and strategy should be informed by thorough market research—complete with competitor, keyword, and benchmark analysis. From logo design to SEO-friendly content, all moving parts of these projects use research compiled, analyzed, and applied to optimized marketing scenarios for ease of implementation.
Our thesis team provided this business accelerator company with a complete rebrand. Made up of designers, writers, project managers, and digital strategists in four different time zones, we provided the client with a print- and launch-ready digital package.
Business Accelerator Strategic ReBand
Mood board provided to assist the client to stay on point with their brand and voice across various visual platforms.
Brand Refresh + Tech Update
Sometimes an established brand needs to update its look and a digital delivery that enhances awareness while facilitating connections with new digitally-aware clients. We created these brand refresh campaigns, optimized their logos, and employed digital marketing strategies for all of their platforms.
