Strategic Messaging
"The ultimate content strategy is listening."
Marcus Sheridan, Founder of The Sales Lion
Engaging with your leads requires them to trust that you feel the same about what is important to them. It is an ongoing process and requires you to have several tools that help you connect and stay on track with them. Reaching out when they need, with what they need.
Don’t Forget Your ToolBox, Templates and A Compass
Monitoring, Evaluating and Optimizing Is Part of Listening
