Inbound Marketing
Start with the soul and end with the sale. Not the other way around."
C.C. Chapman, Bestselling Author
#1 Rule of Inbound club? GIVE VALUE FIRST. Just like any relationship, new leads always favor those who give before they ask.
We must know who your best potential customers are to understand what they need and when they need it. We will walk a mile in their shoes before we learn how to speak with them—before they trust you. This is the foundation for inbound marketing.
In the following coursework case studies and real-world examples we used audience research to produce Inbound Marketing Strategies.
Audience Research for Recruitment
Audience Research for Ad Campaigns
