Strategic Marketing
The first step is to be helpful. Rinse and repeat.
You’ve no doubt heard that ‘Content is King’. If so, then ‘Helpful Content’ is the Ring-To-Rule-Them-All. Search engines reward the practice of providing the most helpful content to users. Understanding how to create and provide the most helpful content is key to being found and, most importantly, to turning potential customers into lifetime customers.
Research and a clear awareness of your audiences’ needs are crucial to providing valuable content and fostering trust with customers. Good SEO implementation also makes any pay-per-click campaigns more effective in reaching your best new customers at the best price.
Below are examples of research driving website development, SEO and PPC strategies to fulfill objectives and goals.
We reach the volume of 34 Gigabytes of information per day on average…
—Harris Andrea
SEO and PPC
